Project related to full-time master’s degree Digital Entertainment Business, Major of the Master in Management of Creative and Cultural Industries, Amsterdam and Rome

My Prompt

Prompt 1 – The Importance of sustainable storytelling
Prompt 2 – The role of narrative design in sustainable storytelling
Prompt 3 – Examples of sustainable storytelling in narrative design

Ai Tools: ChatGPT4, Gemini, DALL-E, Canva: AI Slide Creator, Designs.ai, SEO.ai, Perplexity.ai

Sustainable Branding through Storytelling: Building Purpose-driven Brands

In today’s world, sustainability is no longer a niche concern but a critical issue that affects us all. From climate change to social justice, the challenges we face require urgent action and new ways of thinking. That’s where sustainable storytelling and narrative design come in.

Sustainable storytelling is the practice of creating narratives that not only entertain but also promote sustainable practices and values. By designing narratives that prioritize sustainability, we can create a more conscious and informed audience. Narrative design, on the other hand, involves creating a cohesive and engaging narrative that aligns with the sustainable values and practices being promoted.

This project aims to explore the potential of sustainable storytelling and narrative design in creating a better future for our planet and its inhabitants. Through research, case studies, and practical applications, we will examine how sustainable storytelling can drive sustainable behaviour change, build purpose-driven brands, and co-create narratives with communities.
Key topics we will explore include:
* The role of sustainable storytelling in promoting eco-consciousness and sustainable practices.
* The challenges and opportunities of sustainable storytelling in different media, such as film, television, and gaming.
* The potential of sustainable storytelling to drive systems change and social innovation.
* The importance of user-centered and systems-thinking approaches to sustainable storytelling and narrative design.
The potential of sustainable storytelling to build more equitable and just societies.

Through this project, we hope to inspire and empower leaders to use sustainable storytelling and narrative design as tools for creating a better world. By designing narratives that prioritize sustainability, we can create a more conscious and informed audience, build purpose-driven brands, and drive sustainable behaviour change.